Sans Normal Madih 5 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Otoiwo Grotesk' by Pepper Type, 'Ansage' by Sudtipos, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logo concepts, sporty, energetic, confident, retro, punchy, impact, momentum, attention, branding, display, oblique, rounded, soft corners, compact joins, heavy terminals.
A highly slanted, heavy sans with broad proportions and rounded, cushioned curves. Strokes maintain an even thickness throughout, with smooth joins and softened corners that keep the dense weight from feeling sharp. Counters are relatively tight and openings are small in several letters, creating a compact, blocky rhythm that reads as forceful and cohesive. Numerals follow the same wide, sturdy construction, with simple silhouettes and generous curves that match the letterforms.
Best suited to large-scale applications where impact and speed are desirable, such as headlines, posters, and sports or event branding. The dense, rounded construction also works well for bold packaging statements and punchy display copy where a compact, energetic texture is an advantage.
The strong forward slant and chunky, rounded shapes give the face a fast, assertive tone with a friendly edge. It feels action-oriented and promotional, like typography built to grab attention quickly while staying approachable rather than aggressive. The overall impression leans contemporary-sport with a subtle throwback flavor due to its exaggerated width and bold, simple forms.
The design appears intended to deliver maximum presence with a streamlined sans structure, combining forward motion from the slant with friendly rounded geometry. Its wide stance and tight internal spaces suggest a focus on attention-grabbing display use rather than extended small-size reading.
Spacing appears intentionally snug, reinforcing the mass and momentum of the forms. The oblique angle is consistent across uppercase, lowercase, and figures, helping long lines of text maintain a unified, driving texture.