Sans Normal Madih 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Peridot Latin' and 'Peridot PE' by Foundry5, and 'HD Colton' by HyperDeluxe (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, modern, energetic, impact, motion, modernity, attention, oblique, rounded, geometric, smooth, compact apertures.
A heavy, oblique sans with broad, rounded forms and a distinctly forward-leaning stance. Strokes are thick and fairly even, with gently softened corners and generous curves that keep counters open despite the weight. The overall construction feels geometric and streamlined, with wide capitals, sturdy bowls, and slightly tightened apertures that emphasize solidity. Numerals match the letterforms with bold, rounded silhouettes and a consistent, high-impact rhythm in text.
Well suited for bold headlines, posters, and title treatments where a strong, kinetic look is desired. It can work effectively for branding in active, tech, or automotive contexts, as well as packaging and promotional graphics that benefit from a compact, high-contrast presence between text and background.
The font projects a fast, assertive tone that reads as sporty and contemporary. Its strong slant and dense color create an energetic presence suited to attention-grabbing messages, while the rounded geometry keeps the voice friendly rather than harsh.
The design appears intended to deliver maximum impact with a modern, motion-oriented silhouette—combining a broad stance with an oblique slant to suggest speed and confidence while retaining approachable rounded geometry.
At display sizes the oblique angle and large black shapes create a continuous, dynamic texture across words, making it especially effective for short lines and emphatic headlines. The weight and width combination produces strong visual “momentum,” so spacing and line breaks play a noticeable role in maintaining clarity in longer settings.