Sans Normal Armoy 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'Neue Plak' by Monotype, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, modern, neutral, clean, friendly, technical, versatility, legibility, modernity, system use, geometric, crisp, open, even, balanced.
This sans serif presents clean, largely geometric construction with smooth circular bowls and straight, confidently drawn stems. Stroke weight is even throughout, with rounded curves that stay stable across sizes and a generally open, readable interior spacing. Uppercase forms are straightforward and balanced, while the lowercase shows single‑storey shapes for a and g, a compact ear on g, and a simple, vertical i/j with round dots. Figures are plain and utilitarian, with a rounded 0 and consistent lining-style proportions that sit comfortably alongside capitals.
It works well for interface typography, product and brand systems, and general-purpose editorial text where a neutral, modern voice is needed. The clear forms and steady rhythm also suit signage, headings, and presentation graphics that prioritize legibility and a clean, contemporary look.
The overall tone is contemporary and matter-of-fact, with a friendly clarity that feels approachable rather than austere. Its restrained shapes and even rhythm give it a dependable, “default UI” confidence suited to modern digital environments.
The design appears intended as a versatile, contemporary workhorse sans: unobtrusive, legible, and easy to deploy across a wide range of applications. Its geometric leaning and simplified lowercase suggest an emphasis on clarity, consistency, and modernity over expressive stylistic quirks.
Round letters (C, O, Q) are smoothly drawn with clean terminals, and diagonals (V, W, X, Y) keep a crisp, engineered feel without exaggerated styling. Spacing appears even in the sample text, supporting continuous reading and maintaining a calm texture at larger sizes.