Sans Normal Liboy 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Innova' by Durotype, 'FF Infra' by FontFont, and 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, confident, modern, punchy, impact, speed, modernity, headline strength, brand presence, oblique, compact counters, rounded corners, blocky, high impact.
A heavy, oblique sans with broad proportions and large, open interior spaces that keep the dense weight from clogging. Curves are smooth and round (notably in C, G, O, Q, and the bowls of b/d/p), while joins and terminals stay clean and blunt for a sturdy, poster-ready texture. The overall rhythm is consistent and geometric, with a forward-leaning stance, stable baselines, and minimal stroke modulation that emphasizes mass and clarity over detail.
Best suited for display roles where impact matters—headlines, posters, promotional graphics, and brand moments that need a strong, modern voice. It can work in short bursts of text (taglines, calls-to-action, packaging highlights) where the oblique stance adds motion without sacrificing legibility.
The forward slant and big, simplified shapes give the face a fast, assertive tone that feels athletic and contemporary. It reads as confident and promotional, leaning toward high-energy messaging rather than quiet or formal settings.
The design appears intended to deliver maximum visual punch with a streamlined, geometric sans structure, pairing a forward-leaning silhouette with rounded, simplified forms for clear, energetic messaging.
Uppercase forms are especially commanding and uniform in color, while lowercase maintains the same muscular construction for strong mixed-case emphasis. Numerals match the letterforms with similarly rounded geometry and solid, block-like presence, supporting bold headline use.