Sans Normal Deloy 2 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Franie' by That That Creative (names referenced only for comparison).
Keywords: ui text, web apps, product design, editorial text, wayfinding, clean, modern, neutral, friendly, technical, legibility, versatility, systematic design, modern neutrality, geometric, monolinear, open apertures, rounded terminals, crisp.
This is a clean, geometric sans with monolinear strokes and largely circular/elliptical bowls. Curves are smooth and consistent, with rounded joins and straightforward, unmodulated terminals that keep the texture even. Counters are generous and apertures stay relatively open, supporting clarity at text sizes. The lowercase shows a simple, contemporary construction with a single-storey “g” and a compact “r,” while capitals maintain balanced proportions and a calm, regular rhythm. Numerals follow the same rational, even-stroke logic with clear, readable shapes.
It performs well for UI and product typography where clean shapes and steady rhythm support fast scanning. It also suits web and editorial text that needs a modern, unobtrusive voice, as well as signage or wayfinding where open counters and simple forms aid quick recognition.
The overall tone is contemporary and matter-of-fact, leaning friendly through its round forms while remaining restrained and utilitarian. It reads as neutral and trustworthy rather than expressive, making it feel at home in modern interface and information-heavy contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometry and restrained details suggest a focus on dependable everyday typography for digital and print systems that need a neutral, modern foundation.
In running text, spacing appears even and the line color stays consistent, producing a smooth, legible paragraph texture. The geometry is evident without feeling overly rigid, giving it a pragmatic, polished presence.