Sans Normal Dirul 4 is a regular weight, normal width, low contrast, reverse italic, normal x-height font.
Keywords: ui text, branding, headlines, packaging, posters, friendly, casual, approachable, modern, playful, approachability, distinctive slant, clarity, modern tone, rounded, soft, upright slant, humanist, open apertures.
A rounded sans with a gentle reverse-italic slant and smooth, low-contrast strokes. The letterforms favor open counters and broad, circular bowls, with subtly tapered joins that keep the texture airy rather than rigid. Terminals are clean and slightly softened, and the overall rhythm feels lively due to the consistent slant and small asymmetries in curves and diagonals. Uppercase forms are simple and legible, while the lowercase shows a single-storey a and g, reinforcing an informal, contemporary build.
It suits product branding and packaging that benefits from an approachable voice, as well as headlines and subheads where the reverse slant can add recognizable character. The clear, open shapes also make it a good candidate for UI labels and general-purpose on-screen copy when a friendly tone is desired.
The tone is friendly and relaxed, with an easygoing forward motion created by the unusual reverse slant. Its rounded shapes and open forms read as approachable and slightly playful, making it feel less corporate and more conversational.
The design appears intended to combine everyday sans-serif clarity with a distinctive reverse-italic posture, creating a recognizable, modern texture without relying on ornament. Rounded geometry and single-storey lowercase forms suggest an emphasis on warmth and accessibility in both display and short-to-medium text settings.
In text, the consistent reverse slant gives lines a distinctive cadence without becoming overly decorative. Curves remain smooth at display sizes, and the numerals match the same rounded, straightforward construction for a cohesive set.