Sans Normal Egmak 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, marketing, user interface, modern, friendly, airy, casual, clean, approachability, clarity, contemporary tone, readable emphasis, oblique, rounded, open apertures, soft terminals, humanist.
This typeface presents a clean, oblique sans structure with rounded, open forms and gently tapered terminals. Strokes stay even and smooth, with minimal modulation, and curves are drawn with a soft, elliptical geometry that keeps counters spacious. Proportions feel balanced and readable, with straightforward construction in capitals and a slightly more fluid, handwritten-like rhythm in the lowercase. Numerals follow the same rounded, uncluttered logic, maintaining consistent texture in text settings.
It suits brand identities and packaging that need a contemporary, personable voice, as well as editorial pull quotes, headings, and short-to-medium text where a lively slant adds emphasis. The clear shapes and open counters also make it a practical choice for UI labels, onboarding screens, and marketing collateral that benefits from a friendly, polished look.
The overall tone is modern and approachable, pairing a contemporary sans clarity with a relaxed, informal slant. It reads as friendly rather than technical, with enough softness in the shapes to feel welcoming while still staying tidy and controlled.
The design appears intended to deliver a versatile oblique sans that feels modern and readable while adding warmth through rounded geometry and soft finishing. It aims to provide a smooth, consistent text color with enough personality for display use without becoming decorative.
The italic angle is steady across the set, creating a cohesive forward motion in both display lines and paragraphs. Open apertures and generous internal space help prevent dark spots, and the rounded joins keep letterforms from looking sharp or severe.