Sans Normal Jinok 1 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, editorial, posters, signage, friendly, contemporary, informal, approachable, playful, warmth, clarity, approachability, character, rounded, soft, open, sturdy, quirky.
A rounded sans with soft, slightly irregular geometry and a comfortable, open stance. Strokes are sturdy with modest contrast and mostly rounded terminals, giving curves a smooth, cushiony feel. Proportions run on the wide side, with generous counters and clear interior space in letters like O, e, and a. The overall rhythm feels gently uneven in a deliberate way, with small quirks in joins and curves that keep the texture lively while remaining highly legible in text.
Well-suited to brand identities that want warmth and clarity, as well as packaging, posters, and social graphics where a friendly voice matters. Its open forms and steady weight also make it comfortable for short editorial passages, captions, and UI-style messaging where readability and a personable tone are both desired.
The tone is friendly and conversational, combining modern simplicity with a lightly whimsical, hand-touched warmth. It reads as approachable and human rather than clinical, making it feel inviting in both headlines and longer passages. The softness of the curves and the roomy spacing lend it a relaxed, easygoing voice.
Likely designed to deliver a clean, contemporary sans foundation with rounded, humanizing details that soften the tone. The intent appears to balance straightforward legibility with subtle quirks that add character and memorability without becoming decorative.
Lowercase forms lean toward single-storey simplicity, and rounded bowls dominate the character set, reinforcing an approachable texture. Numerals are clear and sturdy, with open shapes that keep them readable at display sizes and in mixed text. Overall spacing appears comfortable, supporting an even color in paragraphs without feeling tight or mechanical.