Sans Normal Efdog 14 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, ui text, clean, modern, friendly, airy, casual, approachability, readable emphasis, modern tone, soft expressiveness, humanist, rounded, open counters, calligraphic slant, soft terminals.
This typeface is a slanted sans with smooth, rounded construction and gently modulated curves. Strokes stay fairly even, with soft, tapered terminals that give letters a slightly calligraphic finish rather than a strictly mechanical cut. Proportions feel open and breathable: bowls are generous, counters are clear, and spacing reads on the relaxed side, producing an easy rhythm in text. Uppercase forms are simple and geometric-leaning, while the lowercase shows more humanist shaping—noticeably in the single-storey a and g and the flowing, looped forms of f and j. Numerals follow the same rounded, slightly flowing logic, with curved endings and a consistent rightward slant.
It suits branding and identity work that wants a modern, personable voice, as well as editorial layouts where an italic-forward sans can add motion and emphasis. The open shapes and relaxed spacing make it a good candidate for short-to-medium text blocks, product packaging, and display lines in posters or social graphics. In interfaces, it can work well for headings, labels, and highlight text where a friendly slanted tone is desired.
The overall tone is approachable and contemporary, with a mild handwritten energy that keeps it from feeling corporate or rigid. It suggests clarity and ease, leaning friendly and informal while still staying tidy enough for general-purpose use.
The design appears intended to combine the simplicity of a rounded sans with the expressiveness of an italic, producing a readable, contemporary texture that feels energetic without becoming decorative.
The slant is consistent across capitals, lowercase, and figures, and the curved joins and open apertures help maintain legibility even with the lively, slightly variable feel of letter widths. Round letters (like o and O) read as clean ellipses, and diagonals (like V, W, X) stay crisp without becoming sharp or aggressive.