Sans Normal Efmek 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, branding, ui, packaging, signage, friendly, casual, modern, approachable, easygoing, readable slant, human warmth, modern clarity, soft neutrality, monoline, rounded, humanist, open apertures, soft terminals.
A slanted sans with monoline strokes and gently rounded construction. Curves are smooth and open, with generous counters and clear apertures that keep letters airy at text sizes. Terminals are mostly soft and slightly tapered, and the overall rhythm feels hand-guided rather than strictly geometric, with subtle irregularity in stroke endings and join behavior. Numerals follow the same relaxed, rounded logic and maintain consistent color alongside the letters.
Well suited to short editorial passages, brand voice work, and product or packaging copy where a personable tone is desired. Its open forms and even stroke texture can also work in UI labels and lightweight signage, especially when a softer, more conversational sans is preferred over a rigid corporate italic.
The overall tone is friendly and informal, reading like a neat handwritten note translated into a clean sans. Its soft curves and steady forward slant convey motion and warmth without becoming playful to the point of novelty, making it feel approachable and contemporary.
Designed to provide a warm, readable slanted companion with a clean sans foundation, balancing clarity with an informal, human touch. The emphasis appears to be on easy rhythm in text and a friendly personality in headlines and display lines without relying on decorative features.
Letterforms show a clear, open structure (notably in bowls and circular forms), giving the type a light texture and avoiding tight, mechanical spacing. The slant is consistent across uppercase, lowercase, and numerals, supporting a cohesive typographic voice in running text.