Sans Superellipse Gubik 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Moniak Sans' by Design Komando, 'Acto' and 'Noli' by Monotype, and 'Gloriola' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, confident, playful, modern, approachable, impact, approachability, modernity, clarity, rounded, soft-cornered, chunky, compact, sturdy.
A heavy, rounded sans with superellipse-driven bowls and corners that read as softly squared rather than purely circular. Strokes are thick and even, with minimal contrast and broadly proportioned counters that stay open at display sizes. The lowercase shows simple, single-storey forms (notably a and g) and short, sturdy terminals; the t has a compact crossbar and the i/j use round dots. Uppercase letters feel blocky and stable, with slightly condensed interior space that reinforces a dense, poster-like color on the page. Numerals are similarly robust, with clear, simplified shapes and smooth curvature.
Best suited to headlines and short copy where a bold, friendly presence is needed—brand marks, packaging, posters, and attention-grabbing marketing lines. It can also work for UI labels and navigational elements when a soft, approachable emphasis style is desired, though the dense weight favors larger sizes.
The overall tone is friendly and contemporary, with a playful softness that keeps the weight from feeling aggressive. Its rounded-rectangle geometry suggests a tech-forward, product-minded voice while still coming across warm and approachable.
The design appears intended to deliver maximum impact with a softened, geometric feel—combining a strong typographic voice with rounded, superellipse-like forms for approachability and contemporary character.
The rhythm is tightly knit and consistent, producing strong word-shapes and an even typographic texture in paragraph-like samples. Curves and joins remain smooth and controlled, emphasizing legibility through clear silhouettes rather than fine detail.