Sans Normal Efrun 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Ascent Pro' by Fontop (names referenced only for comparison).
Keywords: ui labels, editorial, branding, packaging, signage, modern, friendly, clean, casual, airy, approachability, readability, modernity, simplicity, motion, rounded, monoline, humanist, open, flowing.
This typeface is a slanted, monoline sans with rounded terminals and a strong reliance on circular and elliptical construction. Curves are smooth and continuous, counters are open, and joins are gently softened rather than sharp. The rhythm is even and airy, with generous internal space in letters like O, e, and a, and a consistent stroke behavior across uppercase, lowercase, and numerals. Uppercase forms are streamlined and simplified, while lowercase shows a humanist feel with single-storey a and g and a gently curved, descending y.
It suits short-to-medium text where a friendly, modern voice is desired, such as user interfaces, product messaging, lifestyle branding, and packaging. Its open shapes and even texture also work well for headings and subheads in editorial layouts and for clear, casual signage.
The overall tone feels modern and approachable, with an informal, conversational slant. Rounded finishes and open counters keep it friendly and non-technical, while the tidy construction maintains a clean, contemporary character.
The design appears intended to deliver a clean sans-serif voice with added warmth and motion through an italic stance and rounded geometry. The emphasis on smooth curves and open counters suggests a focus on readability and an inviting, contemporary personality rather than a strictly neutral tone.
Distinctive details include a single-storey a, a looped single-storey g with a soft tail, and a curved descender on y that adds motion. The numerals follow the same rounded, open approach, with smooth curves in 2, 3, 5, and 6 and an oval, balanced 8. The slant is consistent without becoming calligraphic, keeping the texture calm in paragraph settings.