Sans Normal Selef 6 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui labels, packaging, posters, signage, branding, friendly, approachable, playful, casual, clean, approachability, clarity, simplicity, modernity, rounded, soft terminals, monoline, open counters, compact.
A rounded, monoline sans with softly squared curves and consistently blunted terminals. Strokes are even and smooth, with open counters and uncomplicated construction that keeps letters clear at a glance. Proportions run compact with slightly condensed letterforms and steady spacing, creating a neat, efficient rhythm in both all-caps and mixed-case text. The figures follow the same rounded logic, with simple, readable shapes and minimal detail.
This font suits interface labels, navigation, and short-form copy where a friendly tone is desired without sacrificing clarity. It also performs well for packaging, posters, and signage that benefit from bold, rounded shapes and straightforward letterforms. For branding, it works best in modern, approachable identities and casual editorial headings.
The overall tone is friendly and informal, leaning toward a contemporary, easygoing voice rather than a strict or technical one. Rounded endings and gentle curves give it an inviting, human feel that reads as modern and approachable. It suggests a light, upbeat personality suitable for consumer-facing communication.
The design appears intended to deliver a contemporary, readable sans that feels warm and unpretentious. Its softened geometry and consistent stroke logic prioritize clarity and consistency, aiming for broad usability across display and text settings while maintaining a personable character.
Capitals are clean and geometric with softened corners, while the lowercase keeps single-storey-style simplicity where expected and maintains generous apertures for clarity. The punctuation and basic symbols shown (including the ampersand) match the same rounded, simplified aesthetic, helping text feel cohesive and unforced.