Sans Normal Abdur 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Helvetica', 'Helvetica Hebrew', 'Helvetica Thai', and 'Helvetica World' by Linotype; 'H Central' and 'Ladoga LB' by MacCampus; and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: ui labels, editorial, branding, presentations, technical docs, modern, clean, technical, efficient, neutral, clarity, neutrality, emphasis, systematic design, contemporary tone, geometric, oblique, open apertures, crisp, uniform strokes.
A slanted sans with smooth, rounded constructions and largely uniform stroke weight. Curves are clean and near-circular, with open apertures and restrained terminals that stay sharp rather than calligraphic. The proportions read balanced and contemporary, with a straightforward cap set and a lowercase that remains compact and legible; numerals follow the same even, systematic rhythm. Overall spacing looks generous enough for clarity, while the consistent slant creates forward motion without adding extra flourish.
It performs well in situations needing a clean italic voice: UI labels, dashboards, product copy, and technical or business text where emphasis is required without sacrificing clarity. The consistent rhythm and open forms also suit short editorial passages, captions, and contemporary branding systems that use italic as a primary style rather than a secondary accent.
The font conveys a modern, practical tone—cool, neutral, and slightly fast-moving due to the oblique posture. It feels suited to contemporary interfaces and informational typography rather than expressive or nostalgic work.
The design appears intended as a utilitarian oblique sans that prioritizes clarity and consistency, offering a modern italic texture for emphasis, interface text, and contemporary layout systems.
Round letters maintain smooth continuity and consistent curvature, and joins stay tidy with minimal modulation. The overall texture is even across mixed-case text, producing a steady typographic “color” that remains readable at paragraph scale.