Sans Normal Tija 2 is a bold, very wide, high contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial display, confident, editorial, retro, sporty, punchy, attention, headline impact, brand voice, warmth, soft terminals, rounded joins, flared strokes, ball terminals, open counters.
A heavy display face built around broad, rounded forms with pronounced thick–thin modulation. Curves are generously inflated and elliptical, while joins and terminals often soften into tapered or subtly flared endings that create a lively, ink-trap-like impression without feeling distressed. The uppercase shows stable, geometric construction with wide bowls and open counters, and the lowercase echoes that mass with compact, sturdy shapes and clear differentiation between similar letters. Numerals are bold and curvy, with sweeping top strokes and generous bowls that read strongly at large sizes.
This font is best suited to headlines and short display text where its wide silhouettes and contrast can create impact—posters, brand marks, packaging, and editorial opening spreads. It can also work for large-size signage or campaign graphics where a friendly but forceful voice is needed.
The overall tone feels assertive and upbeat, combining a contemporary, poster-ready weight with a slightly retro, headline-centric swagger. The contrast and rounded massing give it a friendly warmth, while the crisp rhythm keeps it punchy and attention grabbing.
The design appears intended to deliver maximum presence in display sizes by combining wide, rounded geometry with noticeable thick–thin contrast and softened terminals. Its consistent, bold rhythm suggests a focus on branding and headline performance rather than long-form reading.
Round letters (C, O, Q) maintain smooth continuity and consistent stress, while angled forms (A, V, W, Y) keep a broad stance and avoid fragility through wide strokes. The design leans on strong horizontals and clean internal shapes, producing bold silhouettes that remain legible even in dense, all-caps settings.