Sans Normal Okmew 16 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, straightforward, clarity, impact, modernity, versatility, geometric, rounded, compact, high impact, crisp.
A heavy, geometric sans with broad, open counters and rounded bowls that read cleanly at large sizes. Strokes are largely uniform, with smooth circular/elliptical construction in letters like O/C/S and squared terminals that keep the texture crisp. Proportions feel compact and sturdy, with short-looking ascenders/descenders and wide, stable capitals; diagonals (A, V, W, X) are firm and symmetrical, supporting an even, assertive rhythm. Numerals are similarly robust and simple, matching the letterforms in weight and curvature.
This style performs best in display and headline settings where strong shapes and open counters can carry across distance or on screens. It suits modern brand identities, marketing collateral, posters, and wayfinding/signage, and it can work well for bold UI headings or labels where a sturdy, friendly voice is desired.
The tone is contemporary and approachable, combining a friendly roundness with a confident, no-nonsense presence. It feels practical and readable, with enough geometric polish to suggest modern branding rather than editorial refinement.
The design appears intended to deliver a clear, contemporary sans built from geometric primitives, prioritizing high visual impact and straightforward readability. Its consistent curves and simple terminals aim for a versatile, brand-ready look that stays clean in both single words and longer lines.
Round forms stay consistent across the set, producing a smooth, even color in text blocks. The overall silhouette favors clarity and impact over delicate detail, which helps maintain legibility in short phrases and headlines.