Script Fumam 7 is a very bold, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, logotypes, posters, packaging, signage, playful, retro, friendly, bold, bouncy, handmade feel, display impact, brand warmth, retro charm, brushy, rounded, swashy, looped, casual.
A heavy, brush-like script with rounded terminals and soft, swelling strokes. The letters lean consistently and alternate between compact bowls and broader, looping entry/exit strokes, creating a lively rhythm. Forms are simplified and chunky, with medium stroke modulation and frequent teardrop-like joins and terminals; capitals feature prominent swashes and curled shapes, while lowercase maintains a compact, slightly closed counter structure. Numerals match the script’s weight and curvature, with smooth, continuous shapes and minimal sharp angles.
This font suits short, high-impact text such as headlines, brand marks, labels, and poster titles where its bold script texture can carry the design. It’s also well-suited to packaging and signage that benefits from a friendly, handcrafted voice, but is less ideal for long body copy or very small UI text due to its heavy strokes and compact counters.
The overall tone is upbeat and personable, with a nostalgic, sign-painter flavor. Its thick, rounded strokes and jaunty slant feel welcoming and expressive, suggesting handcrafted energy rather than formal precision.
The design appears intended to deliver a confident, hand-lettered script look that stays readable at display sizes while emphasizing charm and motion. Its chunky brush forms and rounded swashes prioritize warmth and personality over delicate calligraphic detail.
The dense weight and tight interior counters make the face read best when given room: moderate tracking and generous line spacing help preserve clarity in smaller sizes. The strongest character comes through in capitals and word-initial shapes, where the swashes and loops provide distinctive flair.