Serif Contrasted Apno 7 is a regular weight, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, titles, logotypes, editorial, art deco, fashion, dramatic, elegant, theatrical, deco revival, luxury tone, display impact, editorial flair, condensed, hairline, vertical, stately, sharp.
A towering, ultra-condensed serif design with extreme vertical emphasis and strong stroke contrast. Stems read as dark, continuous columns while horizontals and joins collapse into fine hairlines, producing a crisp, high-tension rhythm. Serifs are minimal and knife-like, often appearing as small tapered terminals rather than broad brackets, and curves are tightened into narrow bowls and angular transitions. The overall texture is linear and architectural, with consistently tall ascenders/descenders and a tightly packed, poster-like stance.
Best suited to display use: headlines, title cards, posters, pull quotes, and branding marks where its tall silhouette and contrast can read cleanly. It can work for short editorial bursts in larger sizes, especially in fashion or culture contexts, but is less appropriate for long-form body text where the narrow counters and hairlines may reduce comfort.
The font projects a sleek, theatrical elegance with a distinct Art Deco flavor. Its razor-thin hairlines and elongated proportions feel upscale and cinematic, suggesting fashion editorials, luxury branding, and stylized period titles. The tone is dramatic and slightly austere rather than friendly or casual.
The design appears intended to deliver a glamorous, period-evocative display voice by pushing verticality and contrast to an architectural extreme. It prioritizes distinctive silhouette, sharp refinement, and an upscale presence over neutral readability, aiming for immediate impact in high-visibility typography.
In text settings the condensed build creates a strong vertical cadence and striking word shapes, but the fine internal features and tight counters can become delicate at smaller sizes. It performs best when given room—generous tracking and ample line spacing help preserve its sharp details and reduce visual crowding.