Sans Contrasted Jalu 3 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports, assertive, retro, sporty, headline, display impact, retro flavor, brand presence, industrial tone, blocky, compressed counters, flared strokes, angular, ink-trap feel.
A heavy, wide, high-impact sans with subtly flared terminals and pronounced stroke modulation that creates sharp triangular notches where curves meet stems. Counters are compact and often teardrop-like (notably in C, S, and e), giving the face a tightly packed interior rhythm. The uppercase is built from broad, squared forms with occasional angled joins (K, V, W, X) and a strong horizontal emphasis in E/F/T, while the lowercase is robust and compact with a two-storey g and a single-storey a. Numerals are similarly weighty, with an oval 0 and a curving, open 2/3 that echo the font’s wedge-like contrast.
Best suited to headlines, poster typography, and large-format messaging where its wedge-like contrast and wide stance can be appreciated. It can also work well for bold branding, packaging, and sports or event graphics, especially where a retro-industrial voice is desired. For long text or small sizes, the tight counters may reduce clarity compared with more open display sans designs.
The overall tone is bold and declarative, with a distinctive retro display flavor reminiscent of athletic, automotive, and mid-century industrial lettering. Its flared joins and compact counters add drama and motion, making text feel energetic and slightly aggressive rather than neutral.
The design appears intended as a distinctive display sans that combines a strong, wide skeleton with sculpted contrast and flared joins to create memorable silhouettes. Its shapes prioritize impact and personality over neutrality, aiming for a confident, vintage-leaning voice in prominent typographic roles.
Spacing appears generous for such heavy shapes, helping prevent letters from clumping in setting, though the dense counters suggest it will be most comfortable at larger sizes. Diagonals are crisp and stable, and the stroke contrast reads as sculpted rather than calligraphic, producing a carved, mechanical impression.