Sans Normal Tijo 3 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, confident, retro, playful, punchy, sporty, attention, branding, retro flavor, friendly impact, display clarity, rounded, bulbous, compact counters, teardrop terminals, ink-trap like.
A heavy, wide display sans with rounded, elliptical bowls and crisp, straight-sided joins. Strokes alternate between broad vertical masses and thinner, tapered horizontals, producing a distinctly sculpted, high-impact rhythm. Terminals often flare or pinch into teardrop-like shapes, and several letters show shallow notches and cupped cut-ins that resemble ink-trap detailing. Counters are generally tight and compact, giving the forms a dense, poster-ready color while maintaining clear, simple silhouettes.
Best suited for headlines, short captions, and display settings where impact is the priority—posters, packaging, labels, event graphics, and bold brand marks. It can work in large blocks of copy at generous sizes and spacing, but it will read strongest as a statement face rather than for small, information-dense text.
The overall tone is bold and extroverted, leaning toward retro signage and athletic branding. Its rounded geometry and carved-in details add a playful, slightly funky character, while the strong width and weight communicate confidence and volume. The result feels energetic and attention-seeking rather than neutral or purely utilitarian.
The design appears aimed at delivering maximum presence with a friendly, rounded voice, combining wide proportions with sculpted cuts to keep shapes recognizable and lively. It prioritizes bold, memorable wordmarks and high-contrast texture in display typography.
Lowercase forms are notably chunky with short extenders, and the italic-free, upright stance keeps word shapes stable. Numerals are similarly wide and weighty, with rounded bowls and crisp cuts that match the letterforms. In text, the dense counters and heavy strokes favor large sizes where the inner shapes can breathe.