Sans Superellipse Holiz 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Futo Sans' by HB Font, 'Foros' by ParaType, and 'Celdum' and 'Metral' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, retro, approachable, impact, approachability, signage feel, brand punch, retro nod, rounded, soft corners, compact, blocky, geometric.
A heavy, rounded sans built from squarish curves and softened corners, giving many letters a superellipse-like footprint. Strokes are consistently thick with minimal modulation, and terminals are generally blunt or smoothly rounded rather than tapered. Counters are compact and well-contained, producing a dense, sturdy texture in text, while apertures tend to be somewhat closed for a solid, poster-like color. The lowercase is simple and sturdy with single-storey forms (notably a and g), short extenders, and straightforward joins; numerals follow the same rounded-rectangle logic with bold, stable silhouettes.
Best suited to headlines and short blocks where bold presence and clear, friendly shapes are desirable—such as branding, packaging, posters, and signage. It also works well for labels, badges, and UI moments that need emphasis, though the dense counters suggest avoiding very small sizes or overly long passages when maximum clarity is required.
The overall tone is upbeat and confident, with a friendly softness that keeps the weight from feeling harsh. Its squarish roundness and tight counters evoke a retro-industrial signage feel while remaining approachable and contemporary. In running text it reads as assertive and energetic, more about impact than delicacy.
The design appears aimed at delivering maximum impact with a soft, geometric voice: a sturdy display sans that feels approachable rather than aggressive. Its rounded-rectangle construction and compact interiors suggest an intention to reference signage and retro graphic forms while staying clean and modern for contemporary brand use.
The face creates strong horizontal presence due to its broad proportions and dense black coverage, especially in capitals and numerals. Round letters (O, C, G) skew toward squared bowls, and diagonals (V, W, X, Y) stay thick and sturdy, reinforcing a robust, constructed rhythm. It maintains a consistent visual system across cases, which helps headings feel cohesive when mixed with lowercase.