Sans Normal Okrat 14 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, straightforward, impact, clarity, contemporary branding, geometric simplicity, geometric, rounded, open, sturdy, high-impact.
A sturdy, geometric sans with generous proportions and a broad set width. Strokes are thick and largely uniform, with smooth, rounded curves and crisp, squared terminals that keep the overall rhythm clean and stable. Counters are open and roomy (notably in C, G, O, and e), and the joins in letters like n, m, and h feel solid rather than delicate. The lowercase shows a single-storey a and g, a compact t with a short crossbar, and a simple, round i/j dot, all contributing to a straightforward, contemporary texture in text.
Best suited to headlines and display typography where its broad stance and heavy presence can lead the layout. It also fits branding, packaging, and signage that benefit from a clean, friendly geometric voice and high visual impact.
The tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense weight. It reads as clear and pragmatic rather than elegant, projecting a contemporary, brand-forward personality that feels energetic and direct.
The design appears intended to deliver a contemporary geometric sans look with strong emphasis and easy readability, prioritizing clear silhouettes and open counters for impactful, straightforward communication.
The shapes lean toward circular construction in the bowls and numerals, giving the design a cohesive, geometric consistency across cases. At larger sizes the heavy strokes create strong presence, while in dense settings the wide proportions and generous counters help maintain clarity.