Sans Normal Afnam 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Aptifer Sans' by Linotype; 'Niko' by Ludwig Type; and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, modern, dynamic, clean, sporty, confident, forward motion, modern clarity, display impact, brand voice, slanted, rounded, geometric, smooth, boldish.
This typeface is a slanted sans with rounded, geometric construction and smooth, continuous curves. Strokes stay largely uniform, with only subtle modulation, creating solid, even color across words. Counters are open and circular, terminals are clean and unbracketed, and joins are crisp without decorative detailing. The proportions feel balanced with a straightforward cap height and a midrange x-height, while the italic angle adds forward motion and a slightly compressed, streamlined rhythm in text.
It works especially well for headlines, branding, and promotional graphics where a modern italic voice is needed without high contrast or serif detail. The sturdy, even strokes and open counters also suit short UI labels, product names, and packaging copy where clarity at moderate sizes matters.
The overall tone is contemporary and energetic, with a purposeful, forward-leaning stance. Its clean geometry reads as efficient and modern, while the rounded forms keep it approachable rather than technical or severe.
The design appears intended to deliver a clean, contemporary sans voice with an inherent sense of motion. By combining rounded geometric shapes with a consistent slant and steady stroke weight, it aims for quick recognition and confident impact in display and branding contexts.
The slant is consistent across capitals, lowercase, and figures, helping maintain a cohesive texture in mixed-case settings. Round letters (like O/C/G and o/c/e) stay notably circular, while diagonal-heavy forms (like V/W/X/Y) reinforce the fast, sporty feel in headlines.