Sans Normal Puguh 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys Soft' by Dharma Type; 'Big Vesta', 'Praxis', and 'Praxis Next' by Linotype; 'Petala Pro' by Typefolio; and 'Le Monde Sans Std' and 'Parisine Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo marks, social graphics, friendly, playful, chunky, casual, bold, attention, approachability, playfulness, brand voice, impact, rounded, soft corners, bouncy, compact counters, blunt terminals.
This typeface is a heavy, rounded sans with broad proportions and a soft, inflated silhouette. Strokes stay consistently thick, with gentle curvature at corners and blunt, rounded terminals that keep the forms smooth rather than sharp. Counters are relatively tight and compact, especially in letters like B, e, and a, giving the face a dense, blocky color on the page. The overall rhythm is slightly bouncy, with subtle, irregular curve tensions that make the outlines feel hand-shaped rather than strictly geometric.
This font works best for headlines, posters, packaging, and bold brand moments where a friendly, chunky sans can carry the message. It also suits logos, badges, and short callouts that benefit from a warm, playful presence. For longer text, it will be most effective at larger sizes where the compact counters and apertures remain clear.
The tone is approachable and upbeat, with a toy-like sturdiness that reads as friendly and informal. Its chunky forms feel confident and attention-grabbing, leaning more toward fun and expressive than refined or corporate. The soft rounding adds warmth and reduces severity, making the font feel welcoming even at large sizes.
The design appears intended to deliver a strong, approachable display voice with rounded, heavy construction and a slightly quirky, hand-shaped feel. It aims for high visual impact and friendliness, emphasizing soft geometry and compact internal space to create a solid, poster-ready typographic color.
Uppercase forms are broad and stable, while the lowercase maintains similarly heavy construction with compact apertures, helping the font hold a uniform dark texture in paragraphs. Numerals match the same inflated, rounded build and appear designed for visual consistency in display contexts. The shapes prioritize impact and personality over openness, which can make small-size text look dense.