Sans Normal Irde 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, kids, logos, playful, chunky, friendly, retro, comic, attention, approachability, humor, retro feel, playfulness, rounded, soft, bubbly, blobby, high-impact.
A heavy, rounded sans with inflated, blobby shapes and softly sculpted edges. Strokes are thick and mostly uniform, with gentle swelling and tapering that creates a slightly hand-cut feel. Counters are small and compact, and joins are rounded, giving the forms a cushioned, rubbery presence. Terminals tend to finish in curved nubs, and the overall rhythm is lively with subtly varied widths and irregular curvature that keeps the texture from feeling strictly geometric.
Well suited for display settings where personality and impact matter: posters, big headlines, product packaging, toy or candy branding, and cheerful logos/wordmarks. It also fits playful editorial callouts, event flyers, and social graphics where large sizes and strong silhouettes carry the message.
The tone is warm, humorous, and attention-grabbing, leaning toward a retro cartoon sensibility. Its soft massing and rounded corners feel approachable and non-threatening, while the dense black silhouette adds strong visual punch for expressive messaging.
Likely designed to deliver a bold, friendly display voice with a cartoon-like softness, prioritizing instant recognizability and charm over fine detail. The rounded, swollen forms suggest an intent to feel tactile and fun while remaining clean and sans in overall construction.
At text sizes the small counters and tight interior spaces can close up, so it reads best with generous spacing and in short bursts. The numerals share the same inflated construction, producing bold, friendly figures suited to display use.