Serif Other Lida 1 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, book covers, magazine titles, branding, dramatic, editorial, vintage, theatrical, quirky, distinctive display, editorial flavor, retro charm, brand signature, wedge serifs, flared terminals, ink-trap cuts, sculptural, calligraphic.
A bold, high-contrast serif with sculpted, wedge-like serifs and pronounced flared terminals. Strokes transition sharply between thick stems and thin hairlines, with many joins and counters shaped by angled cut-ins that read like deliberate ink-trap notches. Curves are full and rounded, while diagonals and inner apertures often terminate in pointed, triangular forms, creating a distinctly chiseled silhouette. The rhythm is lively rather than strictly classical, with noticeable variation in how wide letters set (especially in round forms and the diagonals of V/W/X), giving the texture a decorative, display-forward presence.
This font is best suited to display typography where its carved details and high contrast can be appreciated—headlines, magazine mastheads, book covers, posters, and brand marks. It can also work for short pull quotes or section openers when paired with a quieter text face to balance its strong texture.
The tone is dramatic and slightly mischievous, combining old-style editorial sophistication with a theatrical, boutique sensibility. The sharp internal cuts and flared serifs add a sense of motion and tension, producing an attention-grabbing, poster-like color on the page. Overall it feels retro-leaning and stylized rather than neutral or purely traditional.
The likely intent is to offer a classic serif foundation infused with decorative, cut-in detailing that creates a signature look. By combining wedge serifs, flared terminals, and sharply shaped counters, the design aims to feel premium and expressive while remaining legible in headline settings.
The design relies on distinctive negative-shape carving inside bowls and at stroke junctions (visible in letters like B, S, and in the numerals), which enhances contrast and character but also makes small sizes look busier. Numerals follow the same sculpted logic, with strong curves and sharp interior nicks that keep them visually consistent with the capitals.