Sans Normal Itgov 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Helonik Extended' by Ckhans Fonts, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, sporty, friendly, punchy, impact, approachability, clarity, modernity, energy, rounded, geometric, blocky, compact, high impact.
A heavy, rounded sans with broad proportions and compact internal spaces. Strokes are consistently thick with smooth joins and softly squared terminals, producing a sturdy, block-like silhouette rather than a sharp or delicate one. Curves are built from generous circular and elliptical forms, with counters kept relatively tight in letters like B, a, e, and 8. The lowercase shows single-storey shapes (notably a and g), a short-armed t, and a minimal, clean i/j treatment, all contributing to a simple, robust rhythm in text.
Best suited for headlines, posters, branding marks, packaging, and display typography where strong presence is needed. Its rounded geometric construction also works well for signage and short, emphatic UI labels when used at larger sizes.
The overall tone is confident and direct, with a friendly softness from the rounded geometry. It reads as contemporary and energetic, leaning toward a sporty, high-impact voice that prioritizes presence and clarity over nuance.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, softened by rounded geometry to keep it approachable. It emphasizes bold silhouettes and simple, highly consistent forms for attention-grabbing display use.
In the sample text, the dense weight and tight counters create a dark, cohesive texture at larger sizes, while the wide stance helps maintain legibility in headlines. Numerals are similarly bold and rounded, with an especially prominent, compact 8 and a sturdy 0 that match the letterforms closely.