Sans Normal Itbiy 10 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Dean Gothic' and 'Fusion Collection' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, and 'Sztos' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, contemporary, punchy, sporty, high impact, modern branding, clear display, friendly boldness, geometric, rounded, chunky, compact apertures, smooth curves.
A heavy, wide sans with geometric construction and smoothly rounded curves throughout. Strokes are thick and even, with moderate shaping at joins that keeps counters open despite the mass. Round letters (O, C, G, Q) read as broad ellipses, while straight-sided forms (E, F, H, N) feel stable and blocky with squared terminals. Lowercase shows a single-storey a and g, a compact-shouldered n/m, and short, sturdy ascenders that reinforce the dense, high-impact texture. Numerals are large and bold with simple, modern silhouettes and generous interior space for clarity.
Best suited for headlines and display typography where impact and legibility at size are priorities. It works well for branding, packaging, signage, and promotional graphics that benefit from a wide, confident presence and an unmistakably modern sans tone.
The overall tone is assertive and energetic while staying approachable. Its wide stance and rounded geometry give it a contemporary, slightly sporty voice that feels at home in bold statements and brand-forward messaging.
The design appears intended to deliver maximum visual punch with a broad, geometric structure and friendly rounding, maintaining readability through open counters and simplified letterforms. It prioritizes bold clarity and contemporary presence over delicate detail.
Spacing appears balanced for large settings, creating a strong, continuous typographic color. The wide proportions and hefty weight make it most effective when given room to breathe, where its rounded counters and clean terminals can remain distinct.