Sans Normal Apbin 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Formular' by Brownfox, 'Neue Rational Standard' by René Bieder, 'Arbeit' by Studio Few, and 'Fonetika' by Tokotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, workhorse, versatility, clarity, neutrality, modern utility, open counters, even rhythm, rounded terminals, geometric, clear numerals.
A clean sans with broadly rounded forms and smooth, continuous curves paired with straight-sided strokes. Letter shapes feel open and generously spaced, with round counters and simplified joins that keep the texture even in running text. Terminals are largely plain and unembellished, and the overall construction leans geometric without becoming rigid, giving capitals a solid, steady presence and lowercase a straightforward, readable silhouette. Numerals follow the same simple, rounded logic and sit comfortably alongside the letters.
Well-suited to interface copy, product and corporate branding, and general-purpose editorial settings where a clean sans is needed. Its open shapes and steady spacing also make it a strong option for signage and presentation materials that need clear, modern legibility.
The tone is neutral and contemporary, projecting clarity and approachability rather than strong personality. Its smooth curves and open shapes give it a friendly, practical voice that reads as modern and unobtrusive.
The font appears intended as a versatile, contemporary sans focused on everyday readability and a consistent, even texture. Its restrained detailing and rounded geometry suggest a design goal of broad usability across digital and print contexts without drawing attention away from content.
The design maintains a consistent, low-friction rhythm across mixed-case text, with clear differentiation between similar shapes (notably round letters and their interior apertures). Round characters like C, G, O, and Q emphasize circularity, while straight letters keep edges crisp, producing a balanced, calm typographic color.