Slab Square Erta 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, sturdy, playful, retro, punchy, friendly, impact, headline emphasis, retro flavor, friendly solidity, branding, chunky, rounded, blocky, soft slab, poster-like.
A heavy, blocky slab-serif with broad proportions and a tall x-height. Strokes are thick with softly rounded corners and squared-off terminals, producing a compact, chunky silhouette. Counters are relatively small and often circular, and the joins feel compressed, giving the letters a dense, ink-heavy rhythm. The design reads as monoline in spirit, with contrast coming mainly from shaping and interior cutouts rather than tapered strokes.
This font performs best in large-scale display settings where its thick slabs and wide stance can read clearly—posters, signage, packaging, and bold logo wordmarks. It’s well suited to short headlines, badges, and attention cues, but the dense counters and heavy color make it less ideal for extended body copy.
The overall tone is bold and jovial, mixing toughness with approachability. Its chunky slabs and rounded forms evoke a retro, headline-driven feel—confident, attention-grabbing, and slightly humorous rather than formal.
The design appears intended to deliver maximum visual weight and a strong slab-serif personality while staying friendly through rounded corners and simplified, geometric counters. It prioritizes impact and recognizability over delicacy, aiming for a distinctive, retro-leaning display voice.
Letterforms show intentionally simplified geometry and tight interior spaces that can fill in at small sizes, reinforcing its role as a display face. The numerals match the same heavy, rounded-block construction for consistent impact across headlines and short bursts of text.