Sans Superellipse Rulur 1 is a light, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, logotypes, packaging, posters, branding, art deco, editorial, elegant, architectural, refined, deco revival, premium branding, display clarity, modern classic, compact setting, flared strokes, rounded corners, vertical stress, narrow capitals, soft terminals.
A high-contrast display face with tall, narrow proportions and a distinctly rounded-rectangle construction in its curves. Strokes tend to be vertical and crisp, with smooth, softened corners rather than sharp joins; several letters show subtle flaring at terminals that reads as a restrained, modernized serifless finish. The rhythm is airy, with generous counters and a disciplined, geometric skeleton that keeps bowls and arches compact and upright. Numerals follow the same narrow, sculpted logic, with clean curves and pronounced thick–thin transitions.
Best suited to headlines, pull quotes, and short text where its narrow, high-contrast forms can create a distinctive voice. It can work well for logotypes and brand marks, premium packaging, fashion/editorial layouts, and poster typography where a sleek, architectural presence is desired.
The overall tone feels Art Deco and editorial: poised, cultured, and slightly theatrical without becoming ornate. Its sleek verticality and polished curves suggest luxury signage, magazine titling, and classic-modern branding.
The design appears intended to blend geometric, rounded-rectilinear construction with classic thick–thin sophistication, producing a contemporary Deco-flavored display sans that feels luxurious and tightly controlled.
Capitals appear especially condensed and stately, while the lowercase retains clarity through open shapes and consistent vertical emphasis. The contrast and delicate hairlines give it a refined look, but also make it read as more display-oriented than utilitarian at small sizes.