Sans Normal Kidir 2 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, dynamic, sporty, confident, retro, friendly, impact, emphasis, motion, legibility, display, oblique, rounded, soft corners, fast, high impact.
A heavy, right-leaning sans with rounded, open forms and a lively, forward-driving rhythm. Strokes are thick and smoothly modeled with modest contrast, and terminals tend to be softened rather than sharply cut, which keeps the texture dense but not brittle. Counters are generous for the weight, and the overall fit is slightly loose, helping the bold shapes avoid clogging in text. Figures share the same energetic slant and rounded construction, with clear, simple silhouettes suited to quick recognition.
This font is well suited to headlines, posters, and brand marks where a bold, energetic voice is needed. It also works effectively for sports and lifestyle graphics, apparel-style messaging, and packaging or promotional copy set at larger sizes. For longer passages, it is best used sparingly as a punchy emphasis face rather than a primary text font.
The overall tone feels energetic and upbeat, with a “moving forward” slant that reads as sporty and confident. Its rounded shapes and soft terminals add approachability, balancing the intensity of the heavy strokes. The result is a bold, contemporary voice with a mild retro display flavor.
The design appears intended to deliver a strong, modern oblique sans for display use—combining heavy weight with rounded, open construction to stay legible while projecting speed and impact. Its forms prioritize immediacy and recognizability, making it effective for attention-grabbing typography.
In the sample text, the slant and weight create strong line momentum and a dark, even color that holds together well at larger sizes. The rounded joins and open apertures help maintain clarity despite the heavy strokes, while the oblique stance adds emphasis without needing additional styling.