Sans Superellipse Hidoy 6 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Neue Helvetica' by Linotype, 'Duotone' by Match & Kerosene, 'Kelpt' by Typesketchbook, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports, signage, condensed, punchy, utilitarian, modern, assertive, space-saving, impact, clarity, bold branding, display emphasis, blocky, sturdy, compact, industrial, high-impact.
A compact, heavy sans with tall proportions and a tightly controlled rhythm. Strokes are monolinear and dense, with squared counters and rounded-rectangle (superellipse-like) bowls that keep curves firm rather than soft. Terminals are blunt and verticals dominate, while joins and apertures are relatively tight, producing a strong, compressed texture. Numerals and capitals share the same sturdy, poster-like build, and the lowercase maintains a tall, efficient silhouette with minimal detail.
Best suited to short, high-impact settings such as headlines, posters, promotional graphics, packaging callouts, and bold signage. It can also work for sports or industrial branding where a condensed, muscular voice is desirable, especially at medium-to-large sizes.
The overall tone is forceful and no-nonsense, with an industrial, attention-grabbing presence. Its condensed massing reads as modern and utilitarian, suggesting urgency and strength more than friendliness or elegance.
The design appears intended to deliver maximum impact in minimal horizontal space, using sturdy, squared-off forms and superellipse-like curves to stay consistent and readable while maintaining a strong display voice.
In the sample text, the dark color and compact spacing create a solid typographic block that holds together well at display sizes. The restrained shaping and squared counters help maintain clarity despite the heavy weight, while the narrow set emphasizes verticality and economy of space.