Sans Normal Doren 10 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Koran' by Genesislab (names referenced only for comparison).
Keywords: ui text, web apps, corporate, presentations, editorial, modern, neutral, professional, minimal, functional, clarity, readability, neutrality, versatility, utility, clean, crisp, open counters, unobtrusive.
The design is a clean sans with open counters, smooth curves, and largely uniform stroke behavior. Proportions are balanced and straightforward, with round letters tending toward geometric simplicity while still retaining a human, readable flow in text. Terminals are crisp and uncomplicated, spacing appears even, and numerals match the overall clarity with plain, legible forms.
It performs well for UI and product typography, dashboards, forms, and general web/app text where clean readability is essential. It also suits corporate communications, presentations, wayfinding-style labels, and editorial or marketing layouts that want a contemporary sans without drawing excessive attention to the type itself.
This font feels modern and matter-of-fact, with a calm, neutral voice. Its restrained shapes and even rhythm read as professional and unobtrusive, making it well suited to information-forward communication rather than expressive display.
The letterforms appear designed to prioritize clarity and consistency across mixed content, keeping visual personality restrained so the text carries the message. Its shapes suggest an intent to work reliably in continuous reading while staying tidy in interfaces and brand systems that need a neutral baseline.
The sample text shows stable line color and consistent spacing, with punctuation and numerals sitting comfortably alongside letters. Round characters like C, O, and Q look smooth and even, while diagonals and joins (e.g., V, W, and K) remain sharp and controlled, supporting a tidy overall texture.