Sans Normal Ribup 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, approachable, playful, casual, contemporary, warmth, impact, clarity, modernity, simplicity, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with soft corners and broadly even stroke weight. Curves are smooth and full, with wide bowls and generous interior counters that keep forms open despite the dense color. Terminals tend to end in blunt, rounded cuts, and joins are simplified for a clean, sturdy silhouette. Proportions feel slightly compact with short-looking extenders, and the overall rhythm is steady and uncluttered, prioritizing clarity over fine detail.
Best suited to display roles where its strong weight and rounded shapes can deliver impact—such as headlines, brand marks, packaging, posters, and large-format signage. It can also work for short UI labels or callouts where a friendly, high-visibility tone is desired, while longer text will feel dense due to the heavy overall color.
The tone is friendly and easygoing, with a slightly playful, toy-like softness created by the rounded geometry and thick strokes. It feels contemporary and informal rather than technical or severe, lending warmth to headlines and short statements.
The design appears intended to provide a robust, highly legible rounded sans that communicates warmth and approachability while still feeling clean and modern. Its simplified construction and consistent rounding suggest an emphasis on versatility for bold messaging and brand-forward applications.
Digits and capitals read as solid blocks of shape with clear differentiation, and the design maintains consistent corner rounding across curves and straight segments. The overall color on the page is strong, making spacing and counters an important part of its legibility.