Sans Normal Ragud 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Agent Sans', 'Akagi', 'Akagi Pro', 'Anago', and 'Macha' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social media, friendly, playful, modern, soft, approachability, impact, legibility, simplicity, rounded, chunky, bubbly, warm, high-impact.
A heavy, rounded sans with soft corners and generously curved terminals throughout. Strokes are thick and even, with minimal contrast and broadly circular bowls that keep counters open despite the weight. The lowercase shows simple, single-storey forms (notably a and g), compact shoulders, and short, rounded joins that create a smooth, cohesive texture. Numerals are similarly robust and rounded, producing a consistent, high-ink, poster-ready rhythm across lines.
Best suited to short-to-medium display copy where strong presence and friendliness are desired—headlines, promotional posters, packaging, and brand marks. It can also work for UI or social content titles where a warm, rounded voice is needed, though the heavy strokes are most effective at larger sizes.
The overall tone is approachable and upbeat, with a buoyant, slightly cartoonish friendliness that reads as contemporary rather than retro. Its soft geometry and broad curves make it feel welcoming and informal while still staying clean and legible at display sizes.
Designed to deliver a bold, approachable voice with smooth geometry and simplified letterforms, prioritizing warmth and impact over sharp precision. The consistent rounding and open shapes suggest an intention to stay highly legible while projecting a playful, contemporary character.
Round punctuation and dots feel substantial, matching the stem weight, and the sample text shows an even, dark color that holds together well in large blocks. Diagonal letters retain the same soft, blunted energy as the verticals, keeping the set visually unified.