Sans Normal Arroj 13 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui design, branding, signage, headlines, editorial, modern, clean, neutral, friendly, corporate, clarity, versatility, modernity, legibility, branding-ready, geometric, rounded, open, smooth, crisp.
A clean, geometric sans with rounded curves and even, low-contrast strokes. Letterforms are built from simple circular and elliptical bowls with broadly open counters and smooth joins, giving the design a clear, contemporary rhythm. Proportions read slightly expansive, with generous widths and steady spacing that keeps lines calm and consistent in text. Terminals are predominantly straight-cut, and the overall construction favors clarity over idiosyncratic detail.
This font suits interface typography, product and corporate branding, and signage where clean shapes and open counters aid quick recognition. The generous proportions also work well for headlines and subheads, and it remains comfortable in short to medium-length editorial or marketing copy where a neutral, modern sans is desired.
The tone is modern and approachable, with a quietly confident, professional feel. Its round forms and open apertures soften the voice without becoming playful, making it read as neutral, dependable, and contemporary.
The design appears intended as a versatile, general-purpose geometric sans that prioritizes clarity and a contemporary look. Its smooth curves, open counters, and steady rhythm suggest a focus on reliable readability across display and text settings while maintaining a polished, modern character.
Uppercase shapes maintain a restrained, geometric presence, while the lowercase stays straightforward and highly legible with uncomplicated bowls and stems. Numerals appear straightforward and consistent with the rounded, low-contrast construction, supporting clear reading in mixed text.