Sans Normal Ulduv 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui, branding, headlines, editorial, signage, modern, clean, neutral, approachable, technical, versatility, clarity, contemporary tone, systematic geometry, rounded terminals, geometric, open apertures, even rhythm, crisp.
A crisp sans with a predominantly geometric construction and gently rounded curves. Strokes are even and clean, with squared-off ends that read as precise rather than soft. Round letters like O and Q are close to circular, while counters remain open and uncluttered; curves transition smoothly into straights for a tidy, engineered feel. The lowercase shows straightforward forms with a single-storey a and g, compact bowls, and simple, legible diagonals in v/w/y. Numerals are plain and modern, with consistent width and clear interior spaces.
Well-suited to user interfaces and product design where clarity and consistency matter, and it also performs confidently in headlines and subheads thanks to its clean geometry. In editorial settings it can provide a contemporary, unobtrusive text color, and it should hold up well for wayfinding and signage where simple forms aid quick recognition.
The overall tone is modern and neutral, leaning toward a contemporary, functional voice. Its geometry and restraint give it a mild technical character, while the open shapes and uncomplicated lowercase keep it approachable in longer text.
The design appears intended as a versatile, contemporary workhorse sans: geometric enough to feel current and systematic, but restrained and readable for everyday communication across digital and print contexts.
Distinctive details include a clear, centered G bar and a Q with a short, clean tail that stays visually controlled. The sample text shows steady spacing and a consistent texture at larger sizes, with punctuation and dots reading sharply against the rounded letterforms.