Sans Normal Korad 4 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Quire Sans' by Monotype, 'Mato Sans' by Picador, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, dynamic, friendly, retro, sporty, informal, add motion, friendly voice, display impact, approachable modernity, oblique, rounded, soft terminals, humanist, wide apertures.
A slanted sans with sturdy, low-contrast strokes and rounded, open curves. The letterforms lean consistently and feel slightly hand-guided rather than mechanically rigid, with soft terminal cuts and generous apertures that keep counters clear. Uppercase shapes are broad and stable, while lowercase forms are compact and rhythmic, producing an energetic texture in text. Numerals follow the same smooth, rounded construction and maintain clear silhouettes at display sizes.
Best suited for headlines and short-to-medium display copy where the forward slant can add energy and emphasis. It works well for branding, packaging, and advertising that want a friendly, active tone, and can serve as an expressive companion for straightforward sans text families.
The overall tone is lively and approachable, with a subtle retro and sporty flavor. Its steady italic angle and buoyant curves give it motion and warmth, making it feel conversational rather than formal or technical.
The design appears intended to provide a clean sans foundation while adding momentum through an italic stance and softened, rounded shapes. It prioritizes quick recognition and a cheerful, contemporary-retro personality over strict neutrality.
In the sample text, the bold-leaning presence and open forms help maintain clarity even with the continuous slant, though the strong angle creates a pronounced forward flow that becomes a key part of the voice. Rounded joins and smooth bowls keep the texture cohesive across mixed-case settings and punctuation.