Sans Normal Kobug 14 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'FS Albert Paneuropean' by Fontsmith, 'Belle Sans' by Park Street Studio, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, retro, impact, motion, clarity, economy, slanted, compact, geometric, clean, punchy.
A slanted, compact sans with sturdy, even-weight strokes and rounded geometry. Counters are open and simple, with smooth curves in C/G/O and straight, slightly tapered diagonals in A/V/W/Y. Terminals are mostly clean and blunt, while select forms show subtle shaping for flow (notably the hooked descender on y and the straightforward single-storey a). Numerals follow the same forward-leaning rhythm, with a clear, round 0 and an angled, streamlined 1 and 7.
This font is well suited to display settings where impact and motion matter: headlines, posters, branding marks, and packaging callouts. It can also work for short bursts of UI or editorial emphasis (subheads, pull quotes), where a compact, slanted sans is used to differentiate hierarchy without adding ornament.
The overall tone is energetic and assertive, leaning toward a sporty, forward-moving voice. Its compact proportions and strong silhouettes give it a confident, promotional feel that reads as contemporary with a faint retro athletic flavor.
The design appears intended to provide a clean, modern sans voice with built-in dynamism through its consistent slant and compact width, prioritizing strong silhouettes and fast recognition in larger sizes.
Spacing appears intentionally tight and efficient, creating a dense, cohesive word shape in text. The italic angle is consistent across caps, lowercase, and figures, helping long lines maintain a steady, rightward momentum.