Sans Normal Mymum 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Danos' by Katatrad, 'Belle Sans' by Park Street Studio, and 'Meutas' and 'Meutas Soft' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, impact, approachability, display clarity, retro flavor, rounded, chunky, soft corners, high impact, compact.
A heavy, rounded sans with broad, softly curved strokes and minimal modulation. Counters are generally open and circular-to-oval, while joins and terminals tend to be blunt and clean, producing a sturdy, compact silhouette. Curves are smooth and generously radiused, and the overall color on the page is dense and even, with simplified details that keep forms bold and readable at display sizes.
Best suited to headlines, posters, and bold branding where large sizes benefit from its thick strokes and rounded forms. It also works well for packaging and signage that need friendly visibility and strong presence, while extended text blocks may feel heavy due to the dense overall color.
The face reads as warm and approachable while still feeling assertive and attention-grabbing. Its chunky proportions and rounded geometry suggest a slightly retro, poster-like tone that can feel playful or informal depending on setting and copy.
Designed to deliver maximum impact with a friendly, geometric character, emphasizing solid silhouettes and smooth curves for quick recognition. The simplified, rounded construction appears aimed at contemporary display typography with a nod to classic, approachable advertising styles.
Letterforms favor simple, geometric construction, with wide bowls and straightforward diagonals that keep rhythm consistent across the alphabet. The numerals match the same robust, rounded construction, supporting a cohesive typographic voice in headings and short statements.