Sans Normal Nonof 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Newhouse DT' by DTP Types, 'Helvetica' by Linotype, 'Claspo ND' by Nicolas Deslé, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, approachability, modern branding, display emphasis, clarity, rounded, sturdy, soft corners, compact counters, heavy terminals.
A heavy, rounded sans with broad proportions and a compact internal rhythm. Strokes are consistently thick with smoothly blended curves and softened joins, producing sturdy, blocky silhouettes without sharp angularity. Counters are relatively tight in letters like a, e, and s, while round forms (O, C, G) read as near-circular with uniform weight. The lowercase uses single-storey a and g, with short, solid-looking shoulders and bowls that emphasize mass and clarity at large sizes.
Best suited to large-scale typography such as headlines, posters, brand marks, packaging, and high-visibility signage where a dense, bold texture is desirable. It can also work for short UI labels or callouts when strong emphasis is needed, though the tight counters suggest avoiding long passages at small sizes.
The overall tone is assertive and upbeat, combining a friendly softness with a strong, attention-grabbing presence. Its rounded geometry and dense color give it an approachable, contemporary feel suited to energetic messaging and bold brand voice.
Likely designed to deliver maximum visual impact with a friendly, rounded voice—pairing robust letterforms and uniform weight to create a dependable display sans that reads cleanly and feels contemporary.
Numerals are similarly robust and rounded, with strong, simple shapes that prioritize impact over delicacy. The uppercase set feels especially poster-like due to its breadth and weight, while the lowercase maintains a straightforward, utilitarian structure that keeps words readable despite the tight counters.