Sans Normal Itkiv 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, friendly, sporty, chunky, punchy, impact, approachability, modernity, display use, clarity, rounded, blocky, compact apertures, large counters, smooth curves.
This typeface is built from heavy, rounded strokes with broad proportions and a steady, geometric rhythm. Curves are full and circular, corners are softened, and joins stay clean without calligraphic modulation. Letterforms show compact apertures and substantial interior counters, giving a dense, high-impact silhouette while keeping shapes legible. The lowercase has simple, single-storey structures and a utilitarian, uncluttered construction that matches the robust caps and wide numerals.
Best suited to display settings where strong presence is needed: headlines, posters, bold brand marks, packaging callouts, and energetic promotional graphics. It also works well for short UI labels or signage where a friendly, high-contrast-in-size silhouette helps quick recognition.
The overall tone is bold and approachable, with a sporty, contemporary feel. Its rounded geometry reads friendly rather than industrial, making it feel energetic and informal while still staying clear at a glance.
The design appears intended to deliver maximum impact with a rounded, contemporary sans voice—balancing heavy weight and wide stance with softened geometry for approachability and clear, modern wordshapes.
Round letters like O and Q are notably wide and stable, and diagonal-heavy shapes (V, W, X, Y) keep thick, even diagonals that reinforce the strong color. Terminals tend to be straight-cut but softened by the overall rounded construction, producing a consistent, compact wordshape in the sample text.