Sans Normal Itlab 6 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, sportswear, industrial, sporty, futuristic, confident, loud, impact, brand voice, display clarity, modernity, geometric, rounded, blocky, compact, chunky.
A heavy, geometric sans with broad proportions and a compact, squared-off build. Strokes are uniform and dense, with rounded corners and generous internal counters that stay open even at very large sizes. The lowercase shows a single-storey “a” and “g”, short ascenders/descenders, and a high, sturdy x-height that gives words a packed, billboard-like texture. Curves in letters like O/C/S are smooth and wide, while diagonals (V/W/X/Y/Z) are sharply cut and feel engineered, producing an overall look that is clean but powerfully chunky.
Best suited to headlines, posters, and bold brand statements where maximum presence is needed. It performs well for signage, packaging, and sports or tech-themed identities, and it can also work for short UI labels when a strong, condensed-in-feel word shape is desired (though it will dominate at small sizes).
The font reads as assertive and high-impact, with a contemporary, industrial tone. Its wide, rounded geometry suggests motorsport, tech hardware, and athletic branding—confident and attention-grabbing rather than delicate or editorial.
The design appears intended to deliver a modern, high-impact sans with wide, rounded forms and minimal modulation, prioritizing strong silhouettes and immediate readability. It aims for a cohesive, engineered look that stays consistent across uppercase, lowercase, and figures for logo-like display typography.
Spacing and rhythm feel tight and deliberate, creating a strong horizontal banding in text. Numerals are similarly weighty and simplified, matching the uppercase for signage-like consistency. The overall silhouette remains very stable across letters, emphasizing mass and legibility over nuance.