Sans Normal Almum 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Energy Grotesk' by Tall Chai and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui display, modern, confident, neutral, tech, friendly, impact, clarity, modernity, versatility, brand voice, geometric, rounded, heavy, clean, open.
A heavy, geometric sans with broad proportions and generously open counters. Strokes are largely uniform with minimal modulation, and terminals are clean and mostly straight-cut, producing a crisp silhouette. Round letters lean toward circular construction, while diagonals (such as in A, V, W, X, Y) are sturdy and stable rather than sharp or delicate. Spacing appears slightly generous, supporting clarity at large sizes and helping dense text avoid clogging despite the weight.
This font is well suited to display work where bold, wide letterforms can create presence—headlines, posters, and brand marks. Its clean geometry and open counters also make it a practical choice for short UI labels, navigation, and signage, especially when set large for quick recognition.
The overall tone is contemporary and assertive, with a straightforward, no-nonsense presence. Its rounded geometry keeps it from feeling harsh, adding a mild friendliness that reads well in brand-forward contexts. The result feels modern and functional—suited to clear communication where impact matters.
The design appears intended to deliver a strong, contemporary sans voice with geometric roundness and high readability at display sizes. It prioritizes consistent stroke weight, broad proportions, and clear counters to create an impactful, versatile typographic texture.
In the sample text, the font maintains strong color and even rhythm across long lines, with round forms staying legible due to large apertures. Numerals look solid and uncomplicated, matching the same geometric logic as the letters and keeping the texture consistent between text and figures.