Sans Normal Okbab 7 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, approachability, clarity, modernity, versatility, rounded, geometric, sturdy, crisp, open.
A heavy, rounded sans with geometric construction and smooth, circular bowls. Strokes are consistently thick with minimal contrast, producing a dense, even color in text. Terminals are mostly straight-cut, and curves are generously rounded, giving counters that stay relatively open despite the weight. Proportions lean toward compact, with broad uppercase forms and sturdy lowercase shapes; numerals are similarly robust and highly legible.
This font works best for headlines, logos, and short-to-medium text where you want a strong, contemporary voice. It suits branding systems, packaging, and signage that benefit from bold, rounded forms and clear character recognition. In paragraph settings, it will be most effective at comfortable sizes with ample spacing to preserve counter openness.
The overall tone feels contemporary and straightforward, with a friendly softness coming from the rounded curves. Its strong presence reads confident and practical rather than delicate, making it well-suited to clear, no-nonsense messaging with an approachable edge.
The design appears intended to deliver a modern geometric sans with a softened, approachable character while maintaining high impact. It prioritizes simple, consistent shapes and strong readability for prominent typography in contemporary visual identities.
The design emphasizes clarity at display sizes, with simple joins and stable geometry that keeps letterforms recognizable in bold settings. Rounded shapes like O/C/G remain smooth and balanced, while diagonals and arms keep a crisp, engineered feel.