Sans Normal Niraz 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, confident, friendly, clean, punchy, impact, clarity, modernity, brand voice, legibility, geometric, rounded, high legibility, sturdy, even rhythm.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with straight, decisively cut terminals. Strokes are consistently thick with modest modulation, producing dense, stable letterforms and a strong typographic color. Counters are open and mostly circular/oval, and the overall spacing feels generous for the weight, supporting clarity at large sizes. The lowercase uses single-storey forms where applicable and maintains a straightforward, contemporary construction with minimal idiosyncratic detailing.
This font performs best in headlines, display copy, and prominent UI or environmental text where a solid, modern voice is needed. Its wide, heavy shapes make it well suited to branding, posters, packaging, and signage, and it can also work for short body passages when ample size and spacing are available.
The face reads contemporary and direct, with a confident, high-impact presence that still feels approachable due to its rounded geometry. Its tone is practical and no-nonsense, suited to communicative, brand-forward settings where clarity and energy are desired.
The design appears intended to deliver a bold, modern sans identity with geometric cleanliness and reliable legibility. Its construction prioritizes strong silhouette, simple forms, and a consistent rhythm that holds up in large-scale applications.
In text, the weight creates strong emphasis and can quickly dominate a layout, making it especially effective for short bursts of copy. Numerals appear sturdy and highly readable, matching the overall geometric rhythm.