Sans Normal Asgop 17 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, branding, posters, packaging, signage, friendly, modernist, playful, clean, approachable, clarity, approachability, versatility, modern tone, geometric order, rounded, geometric, soft-cornered, open, crisp.
A rounded geometric sans with monoline strokes and smooth, circular bowls. Uppercase forms are clean and fairly even in proportion, while the lowercase shows a compact x-height and simple, single-storey construction where applicable, giving it a tidy, contemporary rhythm. Terminals read as softly finished rather than sharply cut, and counters are open enough to keep letters clear at text sizes. Numerals follow the same rounded, even-stroke logic, with straightforward shapes and consistent color on the page.
It works well for UI labels, product branding, and editorial callouts where a clean but personable sans is desired. The rounded construction and consistent stroke weight also suit posters, packaging, and signage that need clarity with a softer, more approachable voice.
The overall tone is friendly and contemporary, with a slight playful warmth coming from the rounded geometry and compact lowercase. It feels practical and unpretentious, suited to interfaces and everyday communication rather than formal or classical settings.
The design appears intended to deliver a neutral, versatile sans with a geometric foundation, softened by rounded forms and a compact lowercase to keep the texture controlled. It aims for clarity and consistency across letters and numerals while projecting a friendly, contemporary character.
The texture in paragraphs is smooth and even, with moderate contrast between straight stems and curved joins kept minimal. Round characters (like O/C/G) emphasize near-circular construction, while diagonals (A/V/W/X/Y) remain sturdy and stable, supporting clear headlines and short blocks of copy.