Sans Normal Okkej 18 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'LC Trinidad' by Compañía Tipográfica de Chile, 'Capitana' by Floodfonts, 'Ekster' by Indian Type Foundry, and 'Grava' by Positype (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, packaging, friendly, modern, clean, confident, approachable, versatility, clarity, impact, modernity, accessibility, geometric, rounded, compact, sturdy, crisp.
A sturdy geometric sans with broad, round counters and smooth, continuous curves. The stroke endings are clean and largely square-cut, while corners are subtly softened, keeping the texture dense but not harsh. Uppercase forms read as compact and balanced, with wide bowls (B, D, P, R) and near-circular O/Q; the Q uses a short diagonal tail. Lowercase is straightforward and legible, showing a single-storey a and g, a round dot on i/j, and a simple, open e with a horizontal crossbar. Numerals are similarly geometric, with an oval 0 and a plain, vertical 1, producing an even, consistent rhythm in both display lines and longer text.
Well-suited to branding systems that need a modern, friendly voice, as well as headlines and subheads where a compact, solid texture is desirable. Its straightforward lowercase and open counters also make it a good fit for UI labels, navigation, and wayfinding-style signage where quick recognition matters.
The overall tone is contemporary and approachable, combining a friendly roundness with a confident, no-nonsense solidity. It feels familiar and utilitarian in a good way, aiming for clarity and directness rather than stylistic eccentricity.
The design appears intended as a versatile geometric workhorse: simple shapes, consistent rhythm, and friendly proportions that stay readable while still delivering strong visual impact in larger sizes.
Wide apertures and large counters help maintain clarity at smaller sizes, while the compact uppercase and strong curves give headlines a dense, impactful presence. Diagonals (A, V, W, X, Y) are clean and stable, contributing to a crisp, engineered feel.