Sans Normal Amlab 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'FF Infra' by FontFont, 'Catesque' by Gumpita Rahayu, 'Post Grotesk' by Monotype, and 'Core Sans A' and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, presentations, modern, neutral, friendly, clean, utilitarian, clarity, versatility, modernity, consistency, geometric, rounded, open apertures, even color, smooth curves.
A clean sans with broadly geometric construction and smoothly rounded curves. Strokes are uniform and steady, producing an even typographic color, while terminals are mostly straight-cut for a crisp finish. Round letters like C, O, and G read as near-circular, and bowls are generous without becoming soft or blobby. Spacing feels balanced and consistent, supporting clear word shapes in both uppercase and lowercase.
Well-suited to interface copy, product and corporate branding, wayfinding and signage, and general-purpose editorial layouts where a neutral sans is needed. It also works effectively for headlines and presentation typography thanks to its even rhythm and clean silhouettes.
The overall tone is modern and neutral with a mild friendliness from the round forms and open counters. It avoids overt personality, leaning toward clarity and straightforward communication.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, consistency, and versatility. Its restrained detailing and balanced proportions suggest a focus on dependable performance across both short display lines and extended text.
Lowercase forms maintain simple, familiar skeletons with compact joins and clear counters, and the numerals follow the same geometric logic for a cohesive text-and-UI feel. The design’s restrained details keep it readable across a range of sizes while still looking crisp in display settings.